Ford SYNC 4 is the latest in auto technology, making a big impression on consumers. Ford SYNC 4 will learn your driving habits and preferences about where you go and what routes you prefer as soon as you plug it into your car - and it will share that information with Ford. The new SYNC 4 also has improved voice recognition software that can better understand what you are saying - even if there is noise in the background or you are speaking with an accent. It will also use map data to learn more about popular routes, making it easier for drivers to get around town without manually entering lots of directions. Moreover, the car's navigation system can automatically adjust for certain locations, such as home or work, so it knows when to switch from freeway driving to surface streets. In addition to learning where they go, it will also learn what music they like by asking them to rate songs they hear while driving. This means that if you are on your way home from work and hear a song on the radio, you can tap a button on your steering wheel or voice control system to tell Ford what you think of it - whether you want it played again or not. Reach out to your nearest Ford dealership for enhanced learning of this technology.