Can’t get enough of the upcoming 2021 Bronco? You’re certainly not alone, and Ford knows itâ€”which is why they’re debuting â€œBring Back Bronco: The Untold Storyâ€ on August 10.
â€œBring Back Broncoâ€ is an eight-part podcast series that takes a look at how Ford’s celebrated SUV came to be. Hosted by former National Public Radio transportation and economics correspondent, Sonari Glinton, the series will cover the original debut of the Bronco through its cancellation in 1996â€”and the efforts of Ford’s â€œBronco Undergroundâ€ employees who covertly worked to bring the automobile back to life.
“The Bronco is an iconic vehicle, with an unusual history of twists and turns, ascents and descents,â€ said Ford Chief Communications Officer, Mark Truby. â€œIt demands a fresh storytelling approach to shed light on what makes it special and so compelling to its huge fan base, as well as for new fans who will discover the rich history along with the new Broncos.â€
â€œBring Back Broncoâ€ will be available on Google Podcasts, Apple Podcasts, Spotify, Stitcher, and more come August 10. Call us to learn more!