Penticton, Ford Is Set to Debut New Bronco Podcast

Can’t get enough of the upcoming 2021 Bronco? You’re certainly not alone, and Ford knows it—which is why they’re debuting “Bring Back Bronco: The Untold Story” on August 10.

“Bring Back Bronco” is an eight-part podcast series that takes a look at how Ford’s celebrated SUV came to be. Hosted by former National Public Radio transportation and economics correspondent, Sonari Glinton, the series will cover the original debut of the Bronco through its cancellation in 1996—and the efforts of Ford’s “Bronco Underground” employees who covertly worked to bring the automobile back to life.

“The Bronco is an iconic vehicle, with an unusual history of twists and turns, ascents and descents,” said Ford Chief Communications Officer, Mark Truby. “It demands a fresh storytelling approach to shed light on what makes it special and so compelling to its huge fan base, as well as for new fans who will discover the rich history along with the new Broncos.”

“Bring Back Bronco” will be available on Google Podcasts, Apple Podcasts, Spotify, Stitcher, and more come August 10. Call us to learn more!