Penticton, the Ford Bronco Has a Rich History

May 25,2022

In one of our previous postings, we discussed the legacy of the Ford Bronco dating back to World War II. Now, ahead of this week’s unveiling of the all-new 2021 Bronco, we wanted to take a moment to once again revisit history and speak on the vehicle’s racing impact.

That’s right. The original Bronco—first released in 1966—made an appearance at the 1969 Baja 1000 motorsport race. Founded by Ed Pearlman and run on the Baja California Peninsula in northwestern Mexico, it’s one of the world’s most prestigious off-road races… and drivers Larry Minor and Rod Hall captured an overall win in a Bronco at the grueling event in ’69. It’s a feat no other production 4×4 has achieved in 50 years.

Now, Ford is set to bring the Bronco back. The 2021 iteration will be revealed on National Geographic, ESPN, and ABC at 8 p.m. EDT this Monday, July 13th. It’s an event set to inspire enthusiasts in Penticton and beyond.


“Rugged vehicles are in our heritage and we see strong growth opportunities with this ever-more popular segment,” said Kumar Galhotra, Ford president, Americas, and International Markets Group. “The Bronco brand meets that need by creating a family of truly capable off-roaders to take our customers further into the wild. We’ve leveraged our extensive off-road experience from vehicles like F-150 Raptor to ensure that every Bronco delivers the Built Wild toughness and durability our customers expect.”

Ring us later this week to get the scoop on the all-new Bronco!

Recent Articles

Consumer Reviews
2023 Ford Expedition – Engine and Performance in Vernon
The 2023 Ford Expedition is powered by a 3.5-liter twin-turbocharged V-6 engine paired with a fast 10-speed automatic transmission. This power-train can be paired with either rear- or all-wheel drive. The engine that comes standard produces 470 pound-feet torque and 380 horsepower. However, the outp
Consumer Reviews
2023 Ford F-150 – Mileage and Handling in Summerland
In EPA testing, a 2023 F-150 equipped with rear-wheel drive and the default V6 engine achieved 19 city/24 highway mpg. Vehicles equipped with a twin-turbo 2.7-liter EcoBoost and rear-wheel drive combination are somewhat more fuel-efficient, achieving 20 mpg in the city and 26 mpg on the interstate.
Commercial News
2023 Ford Explorer XLT – AdvanceTrac with Roll Stability Control in Lumby
When it comes to buying a new car, safety is always a top priority. As drivers, we can never predict what lies ahead on the road, and that is where the 2023 Ford Explorer XLT's AdvanceTrac with RSC comes in handy. Whether you are driving on wet roads or rough terrain, this feature helps keep you in
Consumer Reviews
2023 Ford F-150 King Ranch – Headlamps – LED Projector with Dynamic Bending in Penticton
Do you love to hit the open road and embark on new adventures? Well, you need a truck that can handle all your needs and more! Introducing the 2023 Ford F-150 King Ranch is the epitome of style, power, and functionality. Imagine driving down a winding road at night, the twists and turns seemingly ne

Buy Your Next Vehicle Online

Buying Your Next Vehicle Online Is Quick, Simple and Easy

Our Sales team is standing by, ready to help you!